L’Oréal Professional’s commitment to Sustainability
July, 2024
L’Oréal Professional’s commitment to Sustainability
Our founder Toni has always been certain about the brands she will represent in her salon, Kérastase and Pureology both fall under the L’Oréal umbrella, and sustainability is at the forefront of what they stand for. Here are some of the reasons why she chose this innovative brand.
L’Oréal Professional is a leading brand in the professional beauty industry, dedicated to providing high-quality products and services to hairstylists, salons and consumers worldwide. Our commitment to sustainability is at the core of our brand’s values, and we are on a mission to make the professional beauty industry more responsible, environmentally friendly, and socially conscious.
Sustainable Practices:
L’Oréal Professional recognises that sustainability is not just a trend; it is an essential part of the beauty industry’s future. We are dedicated to sustainable practices in various aspects of our operations:
- Responsible Sourcing:
We source our key ingredients with the utmost care. Our commitment to responsible sourcing means that we prioritize ethical and sustainable supply chains. We work closely with our suppliers to ensure that the ingredients used in our products are environmentally responsible and that they support local communities.
- Eco-Friendly Packaging:
We are actively working on eco-designing our product packaging. Our goal is to make our packaging more environmentally friendly by reducing its environmental footprint. We strive to use recyclable materials and minimize waste throughout the product lifecycle.
- Carbon Reduction:
L’Oréal Professional is dedicated to reducing our carbon footprint. We are actively working towards achieving carbon neutrality within our operations and distribution networks. We believe that reducing our greenhouse gas emissions is a critical step towards a more sustainable future.
- Promoting Education:
Sustainability is not just about the products we create; it’s about education and awareness. L’Oréal Professional is committed to educating hairstylists, salon owners, and consumers about sustainable practices in the beauty industry. We provide training and resources to help professionals make more eco-conscious choices.
Sustainable Innovation:
Innovation is at the heart of our commitment to sustainability. L’Oréal Professional invests in research and development to create innovative products that are not only high-performing but also sustainable. We aim to provide hairstylists and consumers with a range of eco-friendly, clean, and responsible beauty solutions.
Professional Beauty for All:
Our vision of sustainability extends to inclusivity and accessibility. L’Oréal Professional is dedicated to making professional beauty services accessible to people of all backgrounds and hair types. We understand the importance of diversity and inclusion in the beauty industry, and we are committed to fostering an environment where everyone feels valued and beautiful.
L’Oréal Professional for the Future:
At L’Oréal Professional, we believe that professional beauty can be a force for positive change. We are continuously striving to reduce our environmental impact, improve the sustainability of our products, and empower the professionals who use our products to make responsible choices.
Our dedication to sustainability is not a short-term commitment but a long-term journey. We understand that by adopting responsible practices, we can positively impact the beauty industry and contribute to a more sustainable and beautiful future for everyone.